Pepsi: The Choice was a Super Bowl advertising campaign for which Framestore's Visual Development team contributed key creative and technical work. Leveraging a hybrid production pipeline that fused real-time engines with generative design methodologies, the work pushed the boundaries of modern visual effects for both televised advertisement and digital media.

I contributed to the environment design for a spot that aired live during the Super Bowl, and led the visual development of a polar bear mascot, defining its look and presentation for use across Pepsi’s social media and website’s homepage. My work balanced the technical demands of high-fidelity production with the flexibility needed for cohesive, multi-platform brand storytelling.