PARADISIAC
PARADISIAC is an emerging fashion label envisioned by Zaria Oliver, recognized for its futuristic designs and integration of cutting-edge hardware fabrication practices, such as 3D printing. The label has styled celebrities and hip-hop icons such as Rico Nasty, Ice Spice, and Latto.
As the Technical Art Director, I crafted an interactive installation for a fashion runway show, developed striking 3D graphics for virtual production environments, and spearheaded marketing and brand identity initiatives. These contributions played a pivotal role in shaping PARADISIAC's innovative aesthetic and visionary appeal.
Role: Technical Art Director
Industry: Fashion
Responsibilities: 3D Graphic Visualization / Real-Time Interactive Installation Creation / Virtual Production Development & Supervision / Creative Branding
Images courtesy of PARADISIAC LLC: paradisiac.world
PARADISIAC [ FW24 ] ::::: ‘ CYBER•SPACE ‘ ::::: Runway Show
I created a real-time interactive installation for PARADISIAC's Fall/Winter 2024 collection and cyberpunk-themed runway show, CYBER•SPACE. Using the Orbecc Femto depth camera, I projected runway models' silhouettes in a surreal, dynamic aesthetic that emulated the vision of hacking, seamlessly blending futurism with PARADISIAC's avant-garde identity.
Tools: Touchdesigner / Orbecc Femto Bolt Depth Camera
Credits: Fashion Designer: Zaria Oliver / Graphics + Installation: Adi Somaiah / Stylists: Rose, Melisa Moorhouse / Makeup: Clara Samuel / Photography; Kaustav Sarkar, Dezi Emani / Videography: CR Cho, Claudia Cerdas, Keziah Bervell / BTS: Kynadi Hyde, Imyne, Sohini Paul / PR: Massiel / Models: @katerina.p + @yanathefairy + @earth2nahjaa + @scaixo + @theyknowmama + @amaliaelise + @trapstarisaaa + @emyposada + @bri.acevedoo + @phennahhh
[ SS24 :::::: earth 2 PARADISIAC ] Virtual Production Shoot
For PARADISIAC’s Spring / Summer 2024 release campaign, I created a virtual production runway set inside a futuristic space station. The models walked in place on a treadmill as the background moved to match their pace.
Tools: LED Video Wall / Unreal Engine / Davinci Resolve / Adobe After Effects
Credits: Virtual Production Supervisor + Unreal Engine + Video Editing: Adi Somaiah / Fashion Designer: Zaria Oliver / DP + Color: Pablo Freese / Gaffer: Luca Csathy / Photography: CR Cho / Models: @slaybytrinity @maarierosee @gaiasavatarr @za.r.ia / PR Agency: MASSIEL / Facility: Tandon @ the Yard
PARADISIAC Branding Visuals
To enhance PARADISIAC’s brand presence, I redesigned the label's logo to better align with its futuristic theme and created a vertical, short-form 3D motion graphic for social media as an introduction to the world of PARADISIAC.
Tools: Cinema 4D / Adobe After Effects / Adobe Illustrator
