SNAP / FALL 2018
Incase is a consumer lifestyle brand that has a very modern and minimalist style since they design their products around the lifestyles of those who create on the Apple platform. Their mission statement of ”designing solutions centered on protection and mobility to meet the evolving demands of today's creatives” was something that resonated with me being a creative individual myself. I decided to embark on designing a functional wearable for today’s creative individuals using the Incase brand name.
Introducing SNAP. SNAP is a slap bracelet watch that functions as a ruler when straightened out designed around the Incase brand name. Below, you will find how these 2 configurations are utilized.
The goal of SNAP was to follow Incase’s established design protocols of ensuring each Incase product meets the needs of their consumers, new emerging markets, and an ever-expanding world of Apple product experiences.
Let’s take a look at some of SNAP’s key features.
Wireless Charging Unit
Place SNAP on the wireless charging unit and the circular lighting indicator on the bottom will indicate when it is charged
Front: Illuminated Time Interface
The radial UI illuminates during each hour and towards the bottom right is an illuminated digital minute UI
Back: Padding And Ruler Interface
Separated padding that provides pockets for airflow while wearing it on the wrist as well as a 8in/20cm illuminated ruler interface
Enjoy the full experience starting from the packagaging.
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